project results

Developed a loyalty strategy for an iconic retail brand which shifted the way that the business thought about customer loyalty and rewards.

Resulted in a 40% increase in the reactivation of lapsed customers, an increase in the redemption of relevant rewards from 2% to 15%, a decrease in returned mail by 30% and a significant decrease in loyalty programme complaints. This programme won Best CRM Strategy in Ireland at the An Post DM Awards.

Launched a loyalty programme for a large pharmaceutical retailer which assisted in the overall take-up of their customer programme by 50,000 new members in one year. Launched an employee relationship marketing programme targeted at sales staff which raised their level of customer satisfaction by 40%.

Used consumer insights to reinvent a stagnant loyalty programme which boosted growth in membership by 40% in the first year and a further 40% in the second year. Revenue grew by 30% and continues to rise each year.

Developed and implemented a cutting edge B2B loyalty programme for a FMCG company whose target was to build a closer relationship with their network of advisers. Achieved 92% penetration and take up within 6 months and a net promoter score of 87%.

Identification for a broker company of high potential customers to target with a new service offering. This resulted in 23% take up vs. previous uptake rates of only 2%. The return on investment in year one of this programme was 8 times that invested.

Launched an innovative retention marketing strategy for a financial institution which created a step change for the entire customer rewards programme. Resulted in +33% migration of best customers up to a higher value tier.