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Chilli Pepper Marketing & Zahra Customer Media launch Ireland's first dedicated loyalty magazine.

Chilli Pepper Marketing and Zahra Custom Media are delighted to announce that they have merged their expertise together to create an exciting new magazine entitled ‘All About Loyalty’.

‘All About Loyalty’ is aimed at loyalty & retention innovators everywhere, who are looking to retain their existing customers and drive more loyalty from them.

With many businesses in Ireland moving towards developing stronger retention and loyalty strategies, the magazine is here to help you keep abreast of trends, strategies and metrics from around the globe.

This magazine focuses on helping your business develop stronger, more measurable customer loyalty strategies, and helps to connect the dots between powerful strategies and customer communication.

Research shows that using custom media as part of your loyalty and retention strategy increases brand loyalty by 32%, which is probably something you’d like to know more about!

In the first issue, we focus on the shifts in loyalty for 2012, give you an inside scoop into how international financial services companies are driving loyalty from their customers, and discuss whether the digital versus print debate is based on false dilemmas and leads to forced choices.